Today we’d like to introduce you to Shadi and Ahmad Samer Atassi.
Milonga Yerba Mate is a tree comprised of many roots. Founders Samer and Shadi Atassi decided to create something new. Something unique. Father Samer Atassi was born in the Middle East and migrated to Argentina with his family when he was only one year old. Growing up in a “matero” society, he was around this ever-growing leaf since he was a toddler but never really indulged in the mate culture. Fast forward a couple of years. Boy meets girl, they fall in love, and they migrate to the US.
Fast forward a couple more decades, his son Shadi moves to Argentina to pursue a professional soccer career. Constantly around mate in every locker room, plaza, park, and kitchen in the country, he finds a growing interest in this herbal wonder. His curiosity molds into a passion for yerba mate. One thing leads to another, and before they know it, father & son come up with an idea.
Our yerba is the first yerba mate brand to correctly blend CBD with Organic Yerba Mate. They saw a vision, created the path, and now supply one of the healthiest herbal drinks offered on Earth. It’s a direct connection to Earth, and both it’s yerba mate and CBD benefits give you a product like no other.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Some of the struggles we found ourselves facing were mostly with organizing the several tasks necessary to grow a start-up like ours, especially with regards to all the licenses and permits necessary to be able to sell consumable & ingestible products. The fact that we are selling a product that contains CBD also requires several steps in order to sell 100% legally without any problems.
Milonga Yerba Mate – what should we know? What do you do best? What sets you apart from the competition?
Ours is the first yerba mate brand to correctly blend CBD with Yerba Mate. We saw a vision, created the path, and now supply one of the healthiest herbal drinks offered on Earth. It’s a direct connection to Earth, and both it’s yerba mate and CBD benefits give you a product like no other. We also sell everything related to yerba mate and its accessories. We offer to our public the gourds, the bombillas, the mate bags, and obviously our very own yerba mate leaves.
What is “successful” to you?
We define success as constant growth and happiness in what we do. Therefore, we want our consumers to feel not only a connection to earth but a connection to Milonga in a way that will make them feel as though they are drinking something greater than just a herbal infusion. We aim to tie in centuries of tradition & cultural customs with innovation & growth.
The makers we are looking out for mostly have to do with having this be a sustainable company that reaches to several different parts of the world. Although we know that we are a niche product and that the vast majority of the population in USA do not yet know what yerba mate is or even what CBD is, we believe we can educate the public through the information offered and the feelings people get when they drink Milonga Yerba Mate.
Pricing:
- Currently, the 350 gram bag yerba mate we are selling is infused with 300 mg of CBD & costs $19.75 on our website.
Contact Info:
- Address: 6108 NW 113 PL
Doral, FL, USA 33178 - Website: milongamate.com
- Phone: 3058122184
- Email: shadi@milongamate.com
- Instagram: https://www.instagram.com/milonga_yerbamate/
- Facebook: https://www.facebook.com/milongamate
- Twitter: https://twitter.com/milongamate
- Other: https://www.youtube.com/channel/UCItxVp0HVFE3b4P8CeaEsQg
